The Town of Rosemère and the Régie intermunicipale de police Thérèse-De Blainville (RIPTB) are working together to launch Prévenons l’irrécupérable!, a road safety campaign that involves sticking life-sized photo cutouts of children onto residential recycling bins. The campaign aims to make drivers more aware of their surroundings and remind them to stay alert while behind the wheel.
This pilot project, subsidized by the Société de l’assurance automobile du Québec, was inspired by the Bromont police service’s own Prévenons l’irrécupérable! campaign. “Our goal is to have motorists slow down when they spot the cutouts and, most importantly, get them to focus on the road. Seeing photos of children lined up along a residential street is eye‑catching and thought‑provoking,” said Chief Inspector Serge Harvey of the RIPTB. “Sainte-Thérèse and Boisbriand will also be participating in this initiative, which is set to be rolled out in the near future.”
Nearly 140 cutouts have been applied to bins in six residential areas of Rosemère. It is worth noting that every single resident who was asked to put a decal on their bin agreed to do so.
“I’m very pleased with how people have reacted to this project,” said Rosemère Mayor Eric Westram. “It shows that Rosemerites understand the importance of driving carefully and slowing down, especially in residential areas. The safety of our young people is vital. With everyone’s help, we can avoid serious incidents.”
Pictured next to the project’s recycling bins are Mélanie Trudel and Simon Coulombe of Rosemère’s Public Works Department; Catherine Adam, General Manager; Serge Harvey, Chief Inspector of the RIPTB; Mayor Eric Westram; and Councillors Carla Brown and Marie-Élaine Pitre.