June 11 2021

Road Safety Awareness Campaign #ShareTheRoad: “SLOW DOWN”

The Thérèse-De Blainville RCM, in collaboration with the municipalities of Boisbriand, Blainville, Bois-Des-Filion, Lorraine, Rosemère, Sainte-Anne-Des-Plaines and Sainte-Thérèse, the Régie intermunicipale de police Thérèse-De Blainville (RIPTB) as well as Terrebonne's and Blainville's Service de police, is pleased to launch the third and final phase of the road safety awareness campaign #ShareTheRoad. It should be remembered that this campaign aims to protect vulnerable road users in terms of road safety, by focusing the messages—more specifically—on sharing the road.  


"Drivers' road safety remains a key objective for the Thérèse-De Blainville RCM. Phase 3 of the #ShareTheRoad "SLOW DOWN" awareness campaign is part of the continued efforts to make the various road users aware of slowing down, sharing, showing patience and being civic-minded in order to collectively improve the safety record of our MRC territory," pointed out Kamal El-Batal, director general and secretary-treasurer of the Thérèse-De Blainville RCM.        


The final phase of the campaign will take place June 11 – July 11 under the theme "SLOW DOWN" and is geared towards motorcyclists and motorists. Awareness will be raised mainly through an animated video clip shared on social networks. Moreover, posters with the campaign's colours and images will be displayed in municipalities and stickers will be distributed by police officers during awareness operations.


"We know that speed still injures or kills far too many people on the road. That’s why we are insisting on this message so that motorists adopt more cautious driving habits, slow down and follow the signs in force," added Richard Perreault, warden of the Thérèse-De Blainville RCM.


"With the return of the warm weather, sharing the road is crucial to the safety of all road users. Slow down to make our neighbourhoods safer. Whether you're biking, walking, riding a motorcycle or driving a car, let's be courteous. We’re all part of the solution!" stressed Eric Westram, Mayor of Rosemère. 


According to the SAAQ, speeding is one of the main causes of accidents in Québec. Every year, on average, speeding was the cause of 32% of deaths, 28% of serious injuries and 18% of minor between 2015 and 2019. It is important to remember that even an excellent driver, with an excellent vehicle, can't escape the laws of physics. When speed increases, the risk of being involved in an accident increases as well, and so does the severity of the accident.     


This campaign is made possible through the financial assistance program of the Ministère des Transports du Québec's Fonds de la sécurité routière.



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